Building Your PR Department

Congratulations on making the decision to invest in the communications function at your organization. If you need assistance in deciding what your new department should look like, how it should be organized and a plan to get things started quickly, we can help.

 

Research

Identify key stakeholders, critical issues, assets and challenges that are unique to your organization

 

Analysis

Analysis of the organization and issues to determine the ideal size and structure of your new PR department

 

Job Descriptions

Development of new PR job descriptions to ensure key skills and expertise are included 

 

Strategic Planning

Development of a strategic 3-5 year plan for the department to support the broader organizational goals

 

Tracking

Development of the list of analytics needed to track growth on the selected objectives

 

Staff Recruitment

Recruitment, interviewing and selection of new personnel

 

​Professional Coaching

Initial and ongoing coaching for new professionals (new to PR or new to schools)