Building Your PR Department
Congratulations on making the decision to invest in the communications function at your organization. If you need assistance in deciding what your new department should look like, how it should be organized and a plan to get things started quickly, we can help.
Research
Identify key stakeholders, critical issues, assets and challenges that are unique to your organization
Analysis
Analysis of the organization and issues to determine the ideal size and structure of your new PR department
Job Descriptions
Development of new PR job descriptions to ensure key skills and expertise are included
Strategic Planning
Development of a strategic 3-5 year plan for the department to support the broader organizational goals
Tracking
Development of the list of analytics needed to track growth on the selected objectives
Staff Recruitment
Recruitment, interviewing and selection of new personnel
Professional Coaching
Initial and ongoing coaching for new professionals (new to PR or new to schools)