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Building Your PR Department

Congratulations on making the decision to invest in the communications function at your organization. If you need assistance in deciding what your new department should look like, how it should be organized and a plan to get things started quickly, we can help.



Identify key stakeholders, critical issues, assets and challenges that are unique to your organization



Analysis of the organization and issues to determine the ideal size and structure of your new PR department


Job Descriptions

Development of new PR job descriptions to ensure key skills and expertise are included 


Strategic Planning

Development of a strategic 3-5 year plan for the department to support the broader organizational goals



Development of the list of analytics needed to track growth on the selected objectives


Staff Recruitment

Recruitment, interviewing and selection of new personnel


​Professional Coaching

Initial and ongoing coaching for new professionals (new to PR or new to schools)

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